Shruti and Shivani, both NIFT graduates in Fashion & Lifestyle Accessory Design, have been close friends since their college days. Over the years, they often spoke about building something of their own - a brand that blended their love for design with their passion for purposeful living.

The spark truly came alive when Shruti became a mother. In her search for safe, functional, and aesthetically pleasing products, she realized how difficult it was to find everything in one place. When she shared the idea of creating a kids’ brand with Shivani, it was as if the pieces fell into place. Shivani revealed she had been thinking about the very same thing just days earlier, but hadn’t voiced it. It was the perfect alignment of two dreams they had often spoken of, now ready to be brought to life.

That’s how Nubino Kids was created - a brand where a mother’s lived experiences meet two designers’ creativity and vision.

Shruti Chandrawanshi

A designer and branding professional turned new mother, Shruti is the vision and aesthetics behind Nubino. Motherhood opened her eyes to the lack of safe yet beautiful kids’ essentials, and her creative background gave her the ability to dream of a brand that could fill this gap. She brings the big-picture thinking, the storytelling, research and the design sensibility that shape Nubino’s identity - ensuring every product is not just functional, but also aesthetically delightful.